The 29th SEA Games and 9th ASEAN Para Games Kuala Lumpur 2017 received another shot in the arm with NAZA Corporation Holdings Sdn Bhd coming on board as a Platinum Sponsor of the biennial Games in August, next year.
NAZA Corporation Holdings Sdn Bhd today (25 July 2016) signed the Sponsorship agreement with the Malaysian SEA Games Organising Committee (MASOC) in Putrajaya, providing its fleet of Peugeot cars as the Official Cars of the Kuala Lumpur 2017.
The sponsorship agreement, worth a total of RM 12.5 million, was signed by Encik SM Nasarudin SM Nasimuddin, Naza Group of Companies Joint Group Executive Chairman and Group Chief Executive Officer while MASOC was represented by Dato’ Lokman Hakim Ali, Secretary-General of the Ministry of Youth and Sports.
Present to witness the signing ceremony were YB Khairy Jamaluddin, Minister of Youth and Sports and Dato’ Seri Zolkples Embong, Chief Executive Officer of MASOC.
Under the agreement, Naza is to provide its fleet of 250 Peugeot cars and vans which will be utilised by MASOC to shuttle Head of States, Ministers, Chef de Missions, senior officials and athletes before and during the Games.
“It is an honour and privilege for Naza to be chosen as one of the major partners of Kuala Lumpur 2017. We have been looking to participate in an event of a national level for a while now. When we were offered this opportunity, we immediately saw that this is a key platform to promote not only Naza, but one of our flagship brands, Peugeot, to the ASEAN region”, said SM Nasarudin.
“As safety is one of the most paramount attributes Peugeot represents, we are set to provide the Head of States, Ministers, Chef de Missions, senior officials and sportsmen the experience of traveling safely in style and comfort”, he added.
Meanwhile, Youth and Sports Minister YB Encik Khairy Jamaluddin noted that having an efficient transportation system is one of the core aspects of organising major Games. As such, Naza’s commitment in providing vehicles for the biennial Games is paramount.
“Naza has been involved in many major events and we are thankful that Naza has agreed to come forward to join the Kuala Lumpur 2017 family as our Platinum Sponsor. The Games will present Naza with enormous branding opportunities as well as testament to its high spirit of patriotism,” said YB Khairy.
At the same function, YB Khairy announced that apart from vehicle sponsorship, Naza provided another boost to the Organisers by agreeing to have the Malaysia International Trade and Exhibition Centre (MITEC), as one of the Games clusters.
Developed by Naza TTDI, MITEC, located in the heart of the KL Metropolis development, is said to be about 10 times the size of the Kuala Lumpur Convention Centre (KLCC) in terms of gross floor area. It has 11 exhibition halls, a multipurpose hall, meeting and conference rooms, media and press facilities, VIP lounges, restaurants and food outlets.
MITEC, which replaces the Putra World Trade Centre cluster, will provide venues for several indoor sports as well as the Games’ Main Press Centre and the International Broadcast Centre.
Bukit Jalil Sports Complex and Kuala Lumpur Convention Centre remained as the other two clusters.
The Kuala Lumpur 2017 Sponsorship package offers companies four tiers of sponsorship which include Platinum, Gold, Silver and Bronze Sponsors.
The Kuala Lumpur 2017 Games, featuring 38 sports and 405 events, will take place from 19 to 31 August 2017 in various venues in Kuala Lumpur, Negeri Sembilan and Langkawi while the 9th ASEAN Para Games which will have 16 sports contested, have been slated from 17 to 23 Sept 2017.
NAZA SERTAI BARISAN PENAJA PLATINUM TEMASYA KUALA LUMPUR 2017
TEMASYA Sukan SEA ke-29 dan Sukan Para ASEAN ke-9, yang dijadualkan pada Ogos tahun depan, menerima suntikan penajaan bermakna apabila NAZA Corporation Holdings Sdn Bhd memeterai perjanjian penajaan dengan penganjur, hari ini (25 Julai 2016) di Putrajaya.
Syarikat konglomerat itu menyertai “keluarga” Kuala Lumpur 2017 sebagai Penaja Platinum, yang memberikannya status ekslusif sebagai Penaja kereta Rasmi Sukan Kuala Lumpur 2017.
Penajaan bernilai RM 12.5 juta itu ditandatangani Encik SM Nasarudin SM Nasimuddin, Pengerusi Eksekutif bersama Kumpulan Naza merangkap Ketua Pegawai Eksekutif Kumpulan manakala MASOC diwakili Ketua Setiausaha Kementerian Belia dan Sukan Dato’ Lokman Hakim Ali. Turut hadir Menteri Belia dan Sukan YB Khairy Jamaluddin dan Ketua Pegawai Eksekutif MASOC, Dato’ Seri Zolkples Embong.
Menerusi perjanjian, Naza akan menyediakan sebanyak 250 kereta dan van Peugeot untuk digunakan oleh MASOC bagi tujuan pengangkutan Ketua-ketua Kerajaan, Menteri, Chef de Mission, pegawai dan atlet semasa temasya.
“Ini merupakan satu penghormatan buat Naza yang dipilih sebagai salah satu rakan penaja Kuala Lumpur 2017. Kami sememangnya sedang mencari untuk membabitkan diri dalam acara nasional dan peluang ini nyata sekali merupakan platform paling sesuai bukan sahaja buat Naza, tetapi untuk mempromosikan kereta Peugeot di peringkat ASEAN,” kata SM Nasarudin.
Dalam pada itu, YB En Khairy berkata sistem pengangkutan yang efisien amat penting dalam penganjuran temasya seperti Sukan SEA dan Sukan Para ASEAN. Sehubungan itu, penyertaan dan pembabitan Naza sebagai rakan penaja kenderaan amat penting dan bertepatan.
“Naza telah terbabit dalam pelbagai acara sukan yang besar dan kami amat berterima kasih di atas kesediaan Naza untuk menyertai keluarga Kuala Lumpur 2017 sebagai Penaja Platinum. Ia merupakan satu peluang penonjolan jenama yang amat sesuai buat Naza selain membuktikan semangat patriotisma yang tinggi,” kata YB Khairy.
Pada majlis yang sama, YB Khairy turut mengumumkan bahawa selain penajaan kereta rasmi, Naza juga telah bersetuju membenarkan Penganjur menjadikan Pusat Pameran dan Perdagangan Antarabangsa Malaysia (Mitec) sebagai venue dan salah satu dari tiga kluster Sukan SEA ke-29 nanti.
Dibangunkan oleh Naza TTDI, Mitec, yang terletak di tengah-tengah kawasan pembangunan KL Metropolis, berkeluasan 10 kali ganda lebih besar dari Pusat Konvensyen Kuala Lumpur (KLCC) dengan kemudahan seperti 11 dewan pameran, dewan pelbagai guna, bilik-bilik mesyuarat dan persidangan, kemudahan media, bilik VIP, restoran dan kedai-keda makanan.
Mitec menggantikan kluster Putra World Trade Centre dan menyediakan venue untuk pelbagai sukan dalam dewan selain menempatkan Pusat Media Utama dan Pusat Penyiaran Antarabangsa bagi Kuala Lumpur 2017.
Kompleks Sukan Bukit Jalil dan Pusat Konvensyen Kuala Lumpur merupakan dua kluster lain bagi temasya 2017.
Kuala Lumpur 2017 yang manampilkan 38 sukan dan 405 acara dijadualkan dari 19 hingga 31 Ogos manakala Sukan Para ASEA ke-9 akan berlangsung dari 17 hingga 23 September.
