100PLUS, the No. 1 isotonic drink in Singapore and Malaysia, has been named the Official Hydration Partner of the AFF Suzuki Cup 2018. This is the first time the isotonic drink brand is partnering Southeast Asia’s most watched football tournament as an official regional supporter.
Under the terms of the agreement, 100PLUS will be able to use the AFF Suzuki Cup event mark across its marketing platforms and market co-branded isotonic drinks at the tournament. In addition, 100PLUS will be prominently featured on official tournament collateral as well as pitch-side advertising boards across the match venues located in 11 ASEAN countries.
Lee Meng Tat, CEO, Non-Alcoholic Beverages, Fraser and Neave Limited, said, “As a long-term advocate of sports, 100PLUS is on a mission to encourage local communities across Southeast Asia to adopt an active lifestyle. Partnering the AFF Suzuki Cup – the region’s number one football competition–is a natural fit for our brand. We look forward to seeing millions of fans enjoying a limited edition, tournament-branded 100PLUS drink as they turn up in full support of ASEAN’s biggest football stars this November.”
Lt Gen Dato’ Sri Azzuddin Ahmad (Retired), General Secretary of the ASEAN Football Federation, said, “Over the years, 100PLUS has helped to cultivate an eco-system for athletes and local communities to flourish. We applaud their dedication in developing sport across the region and are undeniably proud to partner such an established brand. We are confident that this year’s AFF Suzuki Cup will provide a fantastic platform for 100PLUS to create meaningful touchpoints with fans all across Southeast Asia.”
