Region’s top professional golf tour checks in with a leading global hospitality company
Hilton Worldwide (NYSE: HLT), a leading global hospitality company with over 4,440 hotels in 97 countries and territories, has become the Asian Tour’s Official Hotel Partner and will expand its involvement in sport, and golf specifically.
Through the partnership with the Asian Tour, Hilton Worldwide aims to create a platform to showcase its regional portfolio of hotels that provide the perfect base for the ever-increasing number of golf travellers.
As part of this new partnership, the Hilton Golfer of the Month initiative will be launched from September 2015 onwards to recognize outstanding efforts of Asian Tour members, who continue to sparkle both at home and abroad. This award will also engage the golfing fans as they get to vote each month for the winner through Asian Tour’s media channels, and fans will also get to vote for a player as the Hilton Golfer of the Year to wrap things up for 2015.
Hilton Worldwide will also enjoy the opportunity to leverage the Asian Tour’s global television platform which has a potential reach of 625 million homes in 180 countries. The global hospitality company will also have a presence across the Asian Tour’s digital media outlets and opportunities to work closely with tournament organizers throughout the season to provide the best hospitality and service to all at the Asian Tour as they travel the region and beyond.
“With the Asian Tour traversing the length and breadth of the Asian region annually, our new association with Hilton Worldwide, who currently operates over 130 hotels across Asia Pacific, is truly a wonderful milestone for us,” said Asian Tour, CEO, Mike Kerr.
“Hilton is an iconic brand that is synonymous with hospitality and known to provide enriched experiences for its guests. Not unlike the Asian Tour where the best players from the region come together to provide fans with the ultimate golf experience, the synergy between these two brand names could not have come at a better time,” added Kerr.
Mark Liversidge, vice president, Marketing – Asia Pacific, Hilton Worldwide said: “Hilton has a long history of working with sports organizations and our move into golf is the perfect fit for our customers and us as a company.
“Through our golf partnerships in Europe, and now Asia, we are looking to engage with the growing number of golf leisure travellers whilst also supporting the professional tours to provide them with a home away from home as they travel throughout the season.
“We are delighted to be partnering with the Asian Tour and look forward to building a strong presence with them throughout the region through our campaigns on the Asian Tour’s various media platforms and during key events on their ever-expanding golfing calendar.”
Over the years, Hilton Worldwide has actively supported sport around the world. It holds the Hilton HHonors Charitable Golf Series in the United States where it has raised 1.75 million over the past nine years for charities and will exceed more than 2.2 million once the 2015 series concludes. It also has partnerships with McLaren, US Olympic Committee, Canadian Olympic Committee, Chinese Olympic Committee and The European Tour.
Hilton Worldwide will join a raft of other major corporations as partners of the Asian Tour which include Rolex, Srixon, Titleist, FENIX Golf, Inetol Headwear, Oakley and Fuji Xerox. The video of the Hilton and Asian Tour Partnership is available here.
