Inter Milan on Monday announced a new five-year sponsorship deal with “historic” shirt backers Pirelli.
Italian tyre giant Pirelli have been shirt sponsors of the Nerazzurri (black and blue) shirt since 1995 and the new deal sees their partnership extended by a further five years.
“Together Inter and Pirelli have won silverware at home and abroad,” Inter’s Indonesian president Erick Thohir said in a statement.
“We are proud to announce the continuation of a partnership that is both rooted in our glorious past and looking forward.”
Like many rival clubs in Europe, one of Inter’s emerging markets is Asia and especially China.
Thohir added: “Together, we want a more global and successful future for Nerazzurri fans all over the world.
“Continuity and tradition are the hallmarks of this renewed partnership which – a few days on from our 108th birthday – places our passion and determination to excel on and off the pitch at the heart of our shared project.”
Inter are one of several teams battling for a top three finish in Serie A in a bid to qualify for next season’s Champions League for the first time since 2012.
Roberto Mancini’s men currently sit in fifth place, on the same points as fourth-placed Fiorentina but five points behind Roma, in third, and 13 behind leaders Juventus. –Â Agence France-Presse
