UNDER ARMOUR INTRODUCES FIRST-EVER ATHLETE RECOVERY SLEEPWEAR, BACKED BY SCIENCE AND VALIDATED BY ATHLETES
First Recovery Sleepwear Line Created in Collaboration with Tom Brady to Help Athletes Optimize Rest and Recovery
Under Armour revealed a new revolutionary and first-ever Athlete Recovery Sleepwear powered by TB12™ to improve sleep and overall athlete performance. UA Athlete Recovery Sleepwear was developed in collaboration with Under Armour athlete Tom Brady, who credits sleep as one of the most important components to his training regimen.
At Under Armour our goal is to constantly innovate and uncover new solutions that take performance to the next level,” said Kevin Haley, President of Innovation and Category Management, Under Armour. “We are providing athletes with untapped insight and guidance into the importance of sleep and recovery in a way that’s truly unique to Under Armour – with a revolutionary Sleep Recovery System that was created for athletes, by athletes.”
Through the new UA Athlete Recovery Sleepwear, Brady and Under Armour aim to provide all athletes with the off-field support that will maximize their ability to perform. Under Armour has incorporated the bioceramics technology-used and validated by TB12-into a pattern lining the garments, which are designed to maximize comfort and fit.
The pattern includes special bioceramic particles that absorb infrared wavelengths emitted by the body and reflect back Far Infrared, helping the body recover faster while promoting better sleep.
“I firmly believe that sleep and recovery are critical aspects of an effective and holistic training program,” said Tom Brady. “Proper sleep has helped me get to where I am today as an athlete and it is something that I continue to rely on every day. I am excited to partner with Under Armour to bring game-changing sleepwear with the same bioceramics technology I use to athletes all around the world.”
As part of the collaboration, Brady also helped develop six steps to better sleep to further educate athletes, which will be incorporated in retail packaging and available on UA.com/TB12.
Under Armour’s science-backed approach to sleep and recovery is strengthened by a new collaboration with Johns Hopkins Medicine centered around tracking, understanding and analyzing sleep patterns. Under Armour has engaged a team of sleep experts at Johns Hopkins Medicine who are working to study the effectiveness of sustained patterns in improving overall sleep behaviors. This in-depth evaluation on sleep comprises the first scientific study powered by the Under Armour to help shape the brand’s sleep products and user experience.
Under Armour’s Athlete Recovery Sleepwear is retailing from MYR 219.00 to MYR 459.00 and is only available at http://www.underarmour.com.my
