Ahead of the 2024 USA GP Oracle Red Bull Racing announce another exclusive collection with Cherry Los Angeles.
Following the highly successful 2023 collaboration between the premium fashion brand and the current World Champions, the Team will roll out another partnership with Cherry for 2024. The 12 piece capsule collection, has been designed and crafted entirely in the USA and is a celebration of the Team’s arrival into Texas for this year’s Grand Prix in Austin.
The collection blends streetwear with motorsport herirtage and features standout pieces, like:
- The Championship Jacket, a retro -inspired piece, decorated in speciality prints.
- The Cotton Mechanic Bowling Shirt, which features an intricate chain stitch embrodidery, expertly stitched by hand in Los Angeles.
- The Championship Brushed Oracle Red Bull Racing Crew, a sweat available in two signature washes and adorned with embroidered patches on each sleeve.
Speaking ahead of the collection drop this week, Oracle Red Bull Racing Chief Marketing Officer, Olly Hughessaid: “As a Team we work at the cutting edge of technology and performance and when we look to collaborate, it is important for us to find people who do the same in their fields and have the same passion. Cherry are exactly that, their attention to detail and commitment to the forefront of fashion and style makes them the perfect collobrator. Our first collobration in 2023 was a winning combination and we knew we wanted to do it again this year, once again Cherry have produced a stunning collection, which is unlike anything else on the market. As a Team we are always looking to new audiences and collobrating with Cherry gives us the opportunity to explore a different space for Oracle Red Bull Racing.”
The collection is set to launch on Friday 18 October, online at cherryla.com and is exclusively available in the new Cherry Holiday Store in Austin, Texas on Thursday 17 October, before rollout into the Cherry’s flagship location in LA on Friday.
