Oracle Red Bull Racing and Hard Rock International have collaborated to feature special pink branding, uniting speed, power and purpose in the fight against breast cancer. Oracle Red Bull Racing and Hard Rock International have collaborated to feature special pink branding, uniting speed, power and purpose in the fight against breast cancer.
You will see a splash of pink on the Team’s iconic navy, red and yellow livery, as well as on Max Verstappen and Checo Perez’s racesuits and driver underwear, as Hard Rock changes colour, in honour of Pinktober.
The entertainment powerhouse will then present an auction of rare and exclusive items, including Max and Checo’s race gear with the pink logo, with the proceeds split between Red Bull’s Wings for Life charity and the Hard Rock Heals Foundation.
The presence of the pink Hard Rock branding is part of a month dedicated to the elevation of the awareness of the importance of prevention and routine screening for the early diagnosis of breast cancer.
It is not just at track that Oracle Red Bull Racing have committed to Pinktober. At the Red Bull Technology Campus the Team turned the internal internet system pink, pink ribbons were sold with a QR code pushing staff to information pages and the Pinktober donation page and the workforce wore pink.
Importantly while fun initiatives for awareness took place, like pink balls on the Campus padel courts and pink themed menus, there is also “check yourself” guidelines being displayed in every changing room on campus and a downloadable guide – as everyone unites in an effort for early detection of breast cancer.
Sports globally have united together in the fight for breast cancer awareness and Hard Rock have collaborated with NFL team, the Miami Dolphins, as well as Lionel Messi, who will donate a pair of autographed football boots, worn during an Inter Miami game, to the Pinktober auction.
Earlier this month Oracle Red Bull Racing and Hard Rock International announced a renewed partnership, expanding their global alliance to bring the thrill of Formula One racing to more fans worldwide.
