Swiss watchmaker Albert Riele has become the Alpari World Match Racing Tour’s first ever Official Watch Partner. The brand joins the family of World Tour partners including title sponsor Alpari UK, official clothing partner Pelle P and official jeweller & silversmiths partner Garrard.
For each year of the agreement, Albert Riele will produce a bespoke limited edition timepiece for the Alpari World Match Racing Tour that will also be presented to each member of the World Championship team at the end of the season. Each timepiece will be presented in a custom-made box.
Founded in 1881 in Switzerland, the Albert Riele brand has had a long heritage in creating high quality timepieces with effortless refinement.
In 2013, Albert Riele was acquired by a group of investors from Poland and has since been re-launched with a brand new range forming its Premiere, Concerto and Gala collections. The design of the Albert Riele timepieces combines tradition with the youthful energy and vision of its talented designers. With a strong focus on marketing the brand, Albert Riele will feature the Alpari World Match Racing Tour limited edition at the 2015 Baselworld Watch and Jewellery Show; the largest trade show for international timepiece and jewellery industries.
The company is also a committed partner and patron of a number of prestigious events including yachting (official sponsor of the Sopot Match Race), equestrian sports, music, film and theatre.
Michal Stawecki, Marketing Director of Albert Riele commented on the new partnership: “We are very excited to partner with the Alpari World Match Racing Tour, a leading global professional sailing series for over 14 years. Match racing is a competitive and an elegant sport, and Albert Riele timepieces capture the essence of each of these attributes and moments of the sport. We look forward to a successful partnership with the ISAF World Championship Tour.”
James Pleasance, Executive Director of AWMRT added: “We are thrilled to add Albert Riele to our family of Alpari Tour partners. Our brands share many of the same quality values and I am delighted Albert Riele has chosen the Alpari World Match Racing Tour as the platform to grow the awareness of their brand on a global stage.”
