Under Armour Fall/Winter 2018 Collection Preview

Under Armour showcased the Fall/Winter 2018 Collection at the Under Armour Brandhouse, Midvalley Megamall on the 19th July 2018. The showcase featured the season’s latest top-to-toe collections designed with advanced technology for the journey of train, live, compete and recover. Whether it’s to train in the gym, to run on the tracks or to manoeuvre easily between training and the next appointment on their social calendar, Under Armour allows the everyday athletes to truly live and perform in their latest collections. Under Armour’s Brand Athletes (Back Row L-R) Welson Sim, Hairul Azreen, Rina Omar, Hansen Lee, Sha’arin Razali, Suhaili Micheline, Jeff Lau  (Front Row L-R) Kit Mah, Linora Low, Shawn Lee, Pan Per-li Under Armour Fall/Winter 2018 Collection, the latest Under Armour Sportstyle and HOVR.   Fall/Winter 2018 Collection Experience the latest top-to-toe collections from Under Armour’s running, training to lifestyle. MEN’S COLLECTION Project Rock “Project Rock is not a brand, it’s a movement. It’s a core belief, that I 100% don’t care what color you are, how old you are, where you come from or what you do for a living. The only thing I care about is you and me, building the belief that regardless of whatever the odds, we can overcome and achieve—but it all starts with the work we’re willing to put in with our two hands.”—Dwayne Johnson MK-1  The UA MK-1—short for Mode Kit 1—is an entire system of light, sleek, breathable warm-ups and core training gear that layers together to give you every advantage for any workout. Speed, agility, strength, cardio, in the gym, on the turf, whatever you’re doing, just build your kit and get to work. Seamless This Under Armour Seamless will work hard to keep you feeling your best. To reduce chafing, this top has a nearly seam free design, and engineered mesh zones help vent out the heat. The top also features four-way stretch, quick drying material, and heat transfer UA logos at back of neck and left chest. Perpetual The UA Perpetual Series is what 20 years of the most cutting-edge Under Armour training innovation gets you. Every single detail was taken into account, from fabrics that are impossibly comfortable to engineered stretch at every level. All of this, plus designs that look forward, not back. Swyft  The goal was to create the ultimate distraction-free running gear. UA Swyft does it all: dries incredibly fast, won’t cling, stretches more, and feels like you’re wearing nothing. WOMENS’ COLLECTION Sportstyle Under Armour takes it to the street with their lifestyle collection, Under Armour Sportstyle. Famously known for its technology, Under Armour hits the ground once again with the best technology into this lifestyle collection that it’s definitely not made just for the gym. The Under Armour Sportstyle collection is inspired by the comfort of sportswear, a blend of modern designs and high performance materials. Perpetual  The UA Perpetual Series was made to help athletes keep the perfect form while they push for more weights, more reps, and more miles. It moves and stretches in just the right ways, all to help improve the way your body works. Superbase Series It’s easy to lose track of your form while pushing for more weight, more reps, more miles. But keeping the perfect form is just as important as the drive to do more. Those aren’t just graphics on the UA Perpetual Superbase series, they’re actually designed to help support and guide your muscles. Swyft  The goal was to create the ultimate distraction-free running gear. UA Swyft does it all: dries incredibly fast, won’t cling, stretches more, and feels like you’re wearing nothing. Misty Collection Inspired by the grit and grace  of Misty Copeland, the first African-American principal of American Ballet Theatre (ABT). She carries from the stage to the street, a ground-breaking collection is born. Fly Fast This running collection gives you the best comfort and support, and coverage you need. The incredibly light HeatGear fabric delivers superior coverage without weighing you down. Rival Fleece Midweight-performance, super soft cotton comfort, the Rival Fleece will become your go-to training hoodie when you need a little extra warmth.

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