The Asian Tour, official regional sanctioning body for professional golf in Asia, has inked a partnership with The Wall Street Journal that will help expand the global footprints and grow the brand name of both organisations.
As the latest International Media Partner of the Asian Tour, the Wall Street Journal will receive branding, customer engagement and hospitality opportunities at selected Asian Tour events.
The partnership with Wall Street Journal will also allow the Asian Tour to broaden its exposure internationally through its promotion across the Wall Street Journal’s digital assets.
Josh Burack, CEO, Asian Tour said: “We are delighted to be partners with the Wall Street Journal which is a highly respected and very influential international business media organization.
“This partnership will allow the Tour to broaden our exposure internationally and is certainly a strategic fit for the Asian Tour.”
Jonathan Wright, Global Managing Director, Dow Jones & The Wall Street Journal said: “We are delighted to partner with the region’s leading golf body. Golf is a growing sport in Asia and is often cited as an engine for the globalisation of the game.
“Our partnership with the Asian Tour is an exciting one that will allow our WSJ+ members access to world class golfing experiences around the region and will further drive recognition of The Wall Street Journal brand in Asia and beyond.”
