As a Trusted Connectivity Partner for Over a Decade, AT&T drives Oracle Red Bull Racing’s High-Speed Performance in the Pursuit of Victory.
Connectivity is king in the world of Formula 1™ and AT&T has been keeping the most successful race team in recent history connected for over a decade.
The expanded partnership brings together two iconic brands and will focus on serving the unique global audience and fanbase of Formula 1.
Since AT&T joined forces with Oracle Red Bull Racing, the data volume has increased over 5X, further demonstrating the growing importance of connectivity.
Oracle Red Bull Racing is proud to announce a multi-year extension and expansion of its partnership with AT&T starting in 2025, a collaboration that has been pivotal in driving technological advancements and race-day performance for over a decade. This partnership is a testament to what it looks like when two powerhouses like AT&T and Oracle Red Bull Racing come together and innovate. As the sport continues to push the boundaries of technology and performance, AT&T’s expertise will remain a driving force behind every Oracle Red Bull Racing victory and unforgettable moment on the track.
In Formula 1, milliseconds can be the difference between winning and losing, and the journey to victory in Formula 1 is paved with data. From simulations to race day, AT&T’s advanced network technology, including fiber and Global VPN, transforms how Oracle Red Bull Racing collects, analyses and utilises data, ensuring peak performance from simulation to the finish line.
Enabled by AT&T’s technology, data flow supports 4 billion equations, consistently, reliably, for every F1 race globally. Data from over 250 sensors on the car is transmitted in near real-time from trackside locations around the globe to the Team at the factory in Milton Keynes, U.K., and then back to the to the pit wall, enabling split-second decisions that can lead to victory. Since AT&T joined forces with Oracle Red Bull Racing, the data volume has increased over 5X, further demonstrating the growing importance of connectivity. This precision minimizes errors and maximizes performance, making sure every decision is backed by accurate, near real-time information that is transported from the car to the team’s operations room.
Christian Horner, Team Principal & CEO of Oracle Red Bull Racing said, “Oracle Red Bull Racing highly values AT&T’s contribution to our team and we consider their partnership and expertise in connectivity as mission-critical to our operation at the racetrack. The race begins long before the lights flash on the track, and AT&T is a crucial partner in ensuring we’re ready to win from day one. AT&T’s partnership allows us to transport ever increasing amounts of data for the comprehensive analyses that lead to more precise decisions in the development of our cars before, during, and after each race.”
Kellyn Kenny, AT&T Chief Marketing & Growth Officer said, “It has been a pride point for our entire team to provide Oracle Red Bull Racing with the essential connectivity needed before and on race day. Our new, expanded partnership will open up even greater possibility. We will be able to tap into the years of collaboration we’ve had on the technical side, to not only tell deep, meaningful stories but to create new, innovative experiences that will delight and excite fans.”
The renewed and expanded partnership between AT&T and Oracle Red Bull Racing is set to elevate the collaboration to new heights beginning in 2025. This partnership will focus on delivering cutting-edge advancements that enhance the Formula 1 experience for fans worldwide. Starting in 2025, AT&T’s logo will be prominently displayed on the car, driver and team member kits; it will also be featured on sponsor boards, mobile charging stations, and media backdrops, ensuring visibility both on and off the track.
Oracle Red Bull Racing and AT&T’s partnership goes beyond branding. By combining AT&T’s state-of-the art connectivity solutions with Oracle Red Bull Racing’s pursuit of excellence, the collaboration promises to keep pushing the boundaries of what’s possible.
