One of the most renowned football clubs in the world, Germanyâs Borussia Dortmund has relaunched its own OTT platform, BVB-TV.
The clubâs new partner and end-to-end solution provider, Sportradar will provide fans with a platform that hosts both free video content, as well as a subscription service for premium content, which is accessible for EUR 1,99 per month.
The OTT platform will also host Borussia Dortmundâs friendly matches live and will showcase exclusive footage related to the Borussia players. The new platformâs premium content will include full match replays and game highlights, immediately after the final whistle, as well as behind the scenes programming, with a minimum average of one new video uploaded every day.
Following a three-month period conceptualising and rolling out the service, Sportradar will provide to Borussia Dortmund all components of their end-to-end OTT solution. This includes a front-end user experience aligned with the Borussia corporate identity, stable video management system, full content delivery into different BVB output channels, such as web, mobile, social media and content syndication to BVBâs main club TV sponsor, Deutsche Telekom.
Due to Sportradarâs data expertise, all replays on BVB-TV will include user-friendly access to a range of statistics and functionalities. This will deliver all the insights of a second screen experience, right on the platformâs primary screen, including cue-point indication for the gameâs most important events, as well as dynamic stats overlays, which are synchronised minute by minute.
Speaking about the new BVB-TV, Borussia Dortmundâs CMO Carsten Cramer said: âAt our club, we love to provide our fans with the most engaging ways to connect with our matches and our players. The best fans deserve the best. We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination, and we are excited to be rolling out this new and improved BVB-TV offering for the new season.â
Managing Director OTT at Sportradar, Rainer Geier added: âIt is a true honour for us to cooperate with Borussia Dortmund on their new BVB-TV. When we were initially tasked by Borussia Dortmund to create their premium Club-OTT, we were confident, based on our 15 yearsâ experience in the sports streaming market.
Now, as the official launch has been accomplished, we cannot wait to see what the âYellow Wallâ will make of this content and platform. Borussia fans, no matter where and how they access BVB-TV, will have access to content and insights that no other teamâs fans can get. We love taking fans of innovative clubs deeper into the fabric of these teams and players, based on Sportradarâs unique OTT capabilities to combine audiovisual content and sports data seamlessly.â
