In Las Vegas, BMW Group subsidiary Designworks unveiled a new camper concept and virtual reality experience, in partnership with The North Face, to imagine the future of protection from the elements.
The lightweight camper concept and virtual experience were designed by Designworks to showcase a new fabric innovation from The North Face called FUTURELIGHTā¢, which uses Nanospinning technology to create the worldās most advanced, breathable, waterproof material.
āWe combined both physical and digital worlds to showcase this material, ensuring the holistic vision of the brand was clearly communicated, while giving people a real āhands-onā experience,ā said Laura Robin, Designworks LA Studio Director. āThinking about extreme performance in new and unexpected ways from our experience of working across multiple industries, helped us to provide consumers with a unique and never before seen insight into the very heart of the material and its key attributes.ā
The FUTURELIGHT camper was inspired by the 2008 BMW GINA Light Visionary Model concept car.Ā Like the GINA Concept, the FUTURELIGHTā¢ Camper is made of a fabric outer shell, consisting of a flexible material stretched over an iconic geodesic dome to demonstrate the potential uses of FUTURELIGHTā¢ fabric beyond just apparel.
The revolutionary Nanospinning process used to create FUTURELIGHTā¢, has allowed the The North Face designers to add air permeability into the membrane of a fabric for the first time. The process creates nano-sized holes, allowing for incredible porosity while still maintaining total waterproofness, letting air move through the material and provide more venting than ever before.
The FUTURELIGHTā¢ Camper, is on display during the global consumer electronics tradeshow, by invite-only Jan. 7 ā Jan. 11 in Las Vegas. FUTURELIGHTā¢ will first become available to consumers in The North Face Fall 2019 product line and will be featured across the brandās pinnacle performance collections.
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About Designworks, a BMW Group Company.
Designworks, a BMW Group Company, is a global creative consultancy offering services which foster innovation and business growth for companies worldwide.Ā Using cross-industry knowledge and experience, its culture of innovation and future-focused approach catalyzes its passion for visionary design.
Designworks leverages the power of BMW Groupās culture of innovation and cutting edge design to advance the goals of its external clients, including John Deere, Virgin Hyperloop One, Siemens, Corsair, HP, Microsoft, Embraer and Singapore Airlines, whilst bringing outside perspectives and impulses to the BMW Group through knowledge and experience gained withĀ client engagements.
www.bmwgroupdesignworks.com
