Sports Minister YB Brig Gen Khairy Jamaluddin officially launched 100PLUS ACTIVE, Malaysia’s latest non-carbonated isotonic drink, in conjunction with the 100-day Countdown for Kuala Lumpur 2017 here today.
YB Khairy and Mr Lim Yew Hoe, the Chief Executive Officer of Fraser & Neave Holdings Bhd, unveiled the 100PLUS ACTIVE, at the jam-packed Kuala Lumpur Sentral Station.
“We are delighted to introduce 100PLUS ACTIVE to all Malaysians today. We are honoured to have YB Khairy launch our 100PLUS ACTIVE,” said Yew Hoe.
“100PLUS ACTIVE will be the ideal drink for the athletes competing in the Kuala Lumpur Games later this year. Athletes aiming to achieve peak performances and in their quest for medals will be able to consume this non-carbonated beverage during events.”
100PLUS ACTIVE builds on the brand’s sports heritage and functional credentials to target sporty, fitness-seeking consumers looking for a no-fizz thirst-quencher that can rehydrate, replenish, and re-energise them during and after their fitness regimen.
100PLUS ACTIVE has a special non-carbonated formulation to quickly rehydrate and replenish the fluids and electrolytes lost during exercise and sport, and re-energises with added Vitamin B3, B6, B12. Vitamin B3 is scientifically proven to help release energy from protein, fats and carbohydrates.
100PLUS ACTIVE also comes in an all-new bottle with sporty grooves to provide a better grip for slick, sweaty hands. A new 100 PLUS ACTIVE logo has been designed, capturing the speed and energy of the human body in motion.
?Datuk Lee Chong Wei, who is a 100PLUS Brand Ambassador?, also attended the launch of 100PLUS Active.
100PLUS, a Silver sponsor for Kuala Lumpur 2017, is synonymous with supporting sports in the country. The Football Association of Malaysia and the Badminton Association of Malaysia are among the sports associations that 100PLUS sponsors. 100PLUS is also the Official Isotonic drink of the Malaysian League.
100PLUS is committed to supporting youth development programmes and currently supports the National Football Development Programme (NFDP), Liga KPM (under MSSM) and the 100PLUS Malaysian Junior Open golf tournament.
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YB BRIG JEN KHAIRY LANCAR 100PLUS ACTIVE SEMPENA KIRAAN DETIK 100 HARI KUALA LUMPUR 2017
Menteri Belia dan Sukan YB Brig Jen Khairy Jamaluddin hari ini melancarkan secara rasmi 100PLUS ACTIVE, minuman isotonik tanpa karbonat terbaru Malaysia, sempena pelancaran Detik Kiraan 100 hari menjelang temasya Kuala Lumpur 2017.
YB Brig Jen Khairy dan Encik Lim Yew Hoe, Ketua Pegawai Eksekutif Fraser & Neave Holdings Bhd, melancarkan 100PLUS ACTIVE pada satu majlis di Stesen Kuala Lumpur Sentral.
“Kami amat gembira dapat memperkenalkan 100PLUS ACTIVE semua rakyat Malaysia hari ini. Kami berbangga dengan pembabitan YB Khairy pada pelancaran 100PLUS ACTIVE hari ini,” kata Yew Hoe.
“100PLUS ACTIVE bakal menjadi minuman paling sesuai bagi atlet yang akan bersaing pada KL2017 nanti. Atlet yang sedang berusaha memburu pingat dan mencapai kejayaan terbaik boleh mengembalikan kekuatan dan tenaga mereka dengan minuman tanpa karbonat ini sepanjang temasya nanti.”
100PLUS ACTIVE terhasil menerusi kekuatan jenama yang mensasarkan pengguna yang gemarkan sukan dan aktiviti lasak yang sentiasa mencari minuman penghilang dahaga yang dapat menghidrasi semula, memulih dan mengembalikan tenaga ketika dan selepas bersukan atau menjalani aktiviti lasak.
100PLUS ACTIVE dirumus khas dengan formulasi tanpa karbonat khusus untuk menghidrasi semula dengan cepat dan memulih cecair dan elektrolit yang hilang ketika menjalani senaman dan aktiviti sukan, selain mengembalikan semula tenaga dengan vitamin tambahan Vitamin B3, B6, B12. Vitamin B3 terbukti secara saintifik membantu menghasilkan tenaga daripada protin, lemak dan karbohidrat.
100PLUS ACTIVE boleh didapati dalam botol serba baru dengan rekabentuk sporty untuk memberikan cengkaman kemas bagi tangan yang licin dan berpeluh. Rekaan logo baru 100 PLUS ACTIVE menggambarkan kepantasan dan tenaga tubuh manusia yang sedang bergerak.
100PLUS, yang merupakan Penaja Perak Kuala Lumpur 2017, sememangnya dikenali sebagai penyokong utama sukan negara. Persatuan Bolasepak Malaysia (FAM) dan Persatuan Badminton Malaysia (BAM) merupakan antara persatuan sukan yang ditaja oleh 100PLUS. 100PLUS merupakan minuman Isotonik Rasmi Liga Malaysia.
100PLUS komited terhadap program pembangunan belia dan ketika ini menyokong Program Pembangunan Bolasepak Nasional (NFDP), Liga KPM (di bawah MSSM) dan Golf Terbuka Remaja Malaysia 100PLUS.
