Men’s Bioré – the No. 1 Men’s Facial Scrub brand in Malaysia is supporting the AFF Suzuki Cup 2018, a biennial ASEAN Football Championship tournament, with a new approach to capitalise on the opportunity to educate the public on Men’s Bioré unique brand values. Men’s Bioré is running several exciting initiatives in conjunction with its first ever sports sponsorship.
“Football has been the most popular sports activity among active Malaysian men, it instils the championship spirit and encourages a never-give-up attitude in individuals to take on challenges and excel further in life. It is also a great unifying factor in ASEAN countries; a prestigious tournament like the AFF Suzuki Cup 2018 really brings to life the passion, patriotism and national pride in the people across each nation. We are proud to be the Official Sponsor of AFF Suzuki Cup 2018. This sponsorship stems from the Men’s Bioré campaign line ‘Super Power, Strike Further’ which aligns with the brand’s proposition to provide a thorough deep cleanse to unleash a more confident you” said Mr Masaki Fujiwara, President of Kao Malaysia.
To celebrate the patriotism and the tournament, Men’s Bioré has created a Malaysia-inspired limited edition design for its leading product, Double Scrub facial foam, as a symbol of national pride. The limited edition offer is available in refreshingly modern, locally skewed designs for energetic and sporty Malaysian men in support of their home country. Men’s Bioré customers will also have the opportunity to win exciting prizes worth RM40,000* in total.
Men’s Bioré has always been as Number 1 facial scrub choice for active men, who are among the most passionate fans of the AFF Suzuki Cup, so it is timely that these different facets of their lifestyle – sports and skincare, can come together.
The AFF Suzuki Cup 2018 is taking place from 8 November to 15 December 2018, with match venues spread across 11 ASEAN countries. Men’s Bioré is poised to benefit from the extensive media coverage and publicity through ASEAN regions as well as having Men’s Bioré branding displayed prominently in every stadium during all the 28 matches.
For more information on the campaigns, please log on to Men’s Bioré Malaysia’s Facebook page at https://www.facebook.com/MensBioreMalaysia/. For more information on Men’s Bioré products in Malaysia, visit the official website at www.kao.com/my/mensbiore/ or the Facebook page at www.facebook.com/MensBioreMalaysia
