Ahead of the 2024 USA GP Oracle Red Bull Racing and Cherry Los Angeles invited guests to the Cherry Holiday Store in Austin, Texas to preview their 2024 capsule collection.
The highly anticipated second drop from Cherry and Oracle Red Bull Racing goes live globally at cherryla.com tomorrow (Friday 18 October) and to celebrate this, friends and family of the Team and the premium fashion brand were invited to preview the collection on Wednesday evening at Cherry’s pop-up store on South Congress Avenue.
The evening was hosted by Oracle Red Bull Racing Ambassador, Josh Denzel and as well as getting a first look at the 12 pieces, which make up this season’s lookbook, guests were treated to a Q&A with Max Verstappen and Checo Perez, exclusive cocktails from Patrón Tequila and gifts from iconic Texas brand Yeti. Amongst the guests were a lucky group of fans, who won the chance to attend the event, via the Team’s fan loyalty programme, The Paddock, powered by Oracle.
The collection, blends streetwear with motorsport heritage and is a celebration of Oracle Red Bull Racing’s arrival into Texas for this year’s Grand Prix. It is exclusively available in the new Cherry Holiday Store in Austin, Texas today (Thursday 17 October), before rollout online and at Cherry’s flagship location in LA on Friday.
