SHAD and Dorna WSBK Organization are happy to announce their collaboration will continue from 2018 with a three year agreement which will see their innovative motorcycle cases on display to all WorldSBK fans around the world until 2020.
SHAD are playing a big part in the fan interaction, as they will have the expandable case on display in the exciting Fan Zone at the circuits, as well as offer competitions and displays as part of the Warm Up Tour.
As the MOTUL FIM Superbike World Championship extends its fan exposure in 2018 with an ever-growing Paddock Show and Fan Zone, they have also introduced an exclusive Warm Up Tour. Offering fans a taste of WorldSBK excitement before bikes take to the track, the Warm Up Tour truck visits major cities in Europe before an event.
Founded in 1992, SHAD is a leading competitor in cases, bags and seats for motorcycles. Based in Barcelona, Shad has been a sponsor of WorldSBK for four years, and are recognized and held in high regard in the world of motorcycling.
Jaume Xicola, CEO expresses his delight at the collaboration: “We are very happy to be able to collaborate one more year as technical sponsors of the World Superbike Championship. We hope to continue this relationship for many more years, because the experience offered by WorldSBK to motorcycle fans is fantastic.”
Marc Saurina, WorldSBK Commercial and Marketing Director adds: “Shad have been a strong supporter of WorldSBK over the years, and now they are offering even more for 2018. We are delighted to see their support in the Fan Zone, and to have them travelling with the Warm Up Tour will provide fantastic opportunities for fans.”
