UNDER ARMOUR INTRODUCES THE LATEST HOVR COLLECTION
Under Armour has unveiled the brandās latest innovation in footwear cushioning technologyĀ called HOVR.
Under Armour HOVR is a cushioning platform, engineered to provide the idealĀ combination of cushioning and energy return, all without compromise.
The HOVR midsole isĀ made of a proprietary foam compound in partnership with leading innovators Dow Chemical,Ā providing a super-soft durometer with incredible cushioning and shock absorption with everyĀ single foot strike.
HOVR is UAās third cushioning platform, in addition to Micro G andĀ Charged Cushioning.
This new pinnacle cushioning system delivers on runners needs to have aĀ shoe that provides not only supportā but also energy return and shock absorption.
Another key component of the HOVR technology is the āEnergy Web,ā which is a comprehensiveĀ mesh web that contains the cushioning core, helping to maintain the midsoleās shape and, inĀ return, delivers strong responsiveness and energy return.
This combination of advantagesĀ makes you feel better and perform better ā with HOVR, the shoe is absorbing some of theĀ impact your body would normally feel, aiding in your comfort and keeping your legs fresh for the
road ahead.
The HOVR platform will be introduced through two styles, the HOVR Phantom and HOVRĀ Sonic, available for purchase on 2nd February 2018.
